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title: PPWR Unpacked | The rules that will redefine European packaging
description: Watch the recording of our PPWR webinar to understand how the new EU Packaging and Packaging Waste Regulation will impact packaging design, materials, and recyclability. Learn key requirements, timelines, and practical implications—especially for the beauty and personal care sector—and prepare your packaging strategy for the future.
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### **PPWR Unpacked** The rules that will redefine European packaging

Get a clear and explained roadmap regarding the changes and rules that the Packaging & Packaging Waste Regulation will bring to the whole European packaging industry.

Whether you are a small company or a multinational organization, if you sell products in Europe, PPWR applies to you.

Early understanding is key to ensuring long-term planning. Download our free presentation and get an easily-digestible walkthrough.

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### By Pack Tech, a Danish packaging company

With decades of experience in the industry, we've gathered a high level of expertise in the design and supply of packaging solutions to brands worldwide. You can trust our experts to guide you and accompany you in the long-term, because we believe in collaboration.

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[Contact us](https://www.packtech1946.com/)

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